For many of us there was a time when we went to the only shoe store in town, chose a shoe and wore it home. Those who lived in bigger cities had a few more shoes stores and if there were no shoes that pleased or fit in one store, it was on to the next one or two. If Mom would let you, that is! She usually had a lot of things to do and fussing around with being too particular wasn’t one of them.
Now we have what seems like a trillion ways to buy shoes: Chain stores, local retail, warehouse stores, outlet malls, discount shoe stores, dollar stores, consignment shops, Goodwill, the Internet, E-Bay, doctor offices, trucks that come to the workplace, etc. And there is an emphasis on two things: !) Being very particular about the style and color since so many are available and 2) buying it at the lowest price possible. Smart phones are pointed like shot guns at shoes for comparison pricing.
The problem with going for the lowest price is that it probably also signals lesser quality. It isn’t restricted to unknown brands. It includes the most famous brands. How do we know this? Those who work or have worked for the big name brands tell us. In detail. They don’t like that their once respected brands are being made with hidden shortcuts to lower production costs while they look the same on the outside. Or a new style is introduced that looks good from the outside but is sponge inside.
The others who tell us? Shoe repairmen. (Not to get off on another subject, but send us a picture of a female shoe repairer and we will feature her in a story.) Anyway, with the drop in the economy, there has been a big uptick in their business and they are pretty shocked at the quality of the shoes being brought in for repair. Mostly, they can’t fix the shoes because the shoes lack even basic structure or quality materials they can work with.
How can you identify which shoes look the same but are of greatly reduced quality? Here are some clues: Name brand shoes that have been popular in prior years and appear in full page ads at much lower prices, most shoes in outlet malls or discount shoes stores, big box stores, and in some Internet shoe stores. They may or may not be sale priced, but when they are priced low, it is a red flag on the probable quality.
The bottom line on these kinds of shoes is that you are not receiving the benefits of what made the brand or the shoe special in the first place. They probably won’t feel the same. We hear time and again, “These shoes (or brand) used to fit perfectly. Now they don’t last as long and don’t feel as good.” And those who come in because their feet hurt inevitably tell us that the shoes they are wearing are “just some cheap shoes I picked up at………” They thought they looked really good and at the price, they couldn’t resist getting a pair.
We get what we pay for. Those of us who are Pedorthists, have European shoe stores or comfort shoe stores, learn what is in a shoe and why. Shoe manufacturing representatives are uncommonly honest about their products – not to throw their employers under the bus – but because they know that we need to know what is best. We work with those whose loved ones don’t want to see Grandpa fall again, those who are trying to put off a knee replacement, and those who just want to finish a day of work thinking about the evening ahead instead of how badly their feet hurt.
We know more will buy shoes based on quality, at a reasonable price, if they know where those shoes are. It’s up to us and others who own stores like ours to get the word out - for those who have ears to hear and feet that need relief.